Volvo is a leading Swedish manufacturer of commercial vehicles, trucks, buses. Founded by Assar Gabrielsson and Gustaf Larson Volvo did not start as a car manufacturer. The main objective of the company was to produce the safest cars, this was associated with the death of his wife in a car accident Assar. Auto giant was founded April 14, 1927 in Goteborg, solely as a way to earn additional income from the production of ball bearings SKF (Svenska Kullagerfabriken AB).
August 10th 1926, SKF Sales Manager Assar Gabrielsson and Engineer Gustav Larson, started production of ten prototypes and created a car Volvo.
The first series of Volvo automobiles called 'ÖV4' left the factory on April 14, 1927. In total 996 cars were produced between 1927-1929. Later in April 1929 'ÖV4' has been replaced by model PV651. this car's success has helped them get on their feet and become a major automobile manufacturer. In 1931 the company paid the first dividend to its shareholders.
Once in May 1932, Volvo has produced more than 10 000 cars, it was decided to manufacture cheaper cars and in 1936 was born PV36.
PV444 was one of the best cars in the war, a mixture of American and European talent, size, helped to achieve tremendous success, and the best-selling car 60s. In the mid-60's was born the first sports car Volvo P1800, he was so popular that repeatedly appeared in the most famous TV shows of the time.
In the 90s, a new model of the 850, the front-wheel, executive class car has received a huge number of awards for the best security.
In 1993 Volvo broke an agreement with Renault and became completely independent company. Just then, the company has released its models S40 and V40.
The new models brought a breath of fresh air, just as the C70 coupe and convertible, which in turn raised the Volvo to a new level of safety and quality.
January 28, 1998 Ford Motor Co bought Volvo for $ 6.45 billion.
A few years later, Volvo acquired Renault is one of the units and the Macintosh. Renault Trucks, the company founder, Renault, bought 20 percent of shares of Volvo in turn. Volvo's strategy was that to grow as a manufacturer of trucks and to overwhelm the market.
Volvo's motto - "machine for living", as translated from Latin means "I roll".