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Buick is the oldest active car brand in North America.
In 1903, the Buick Motor Company was founded in Flint on the basis of David Buick's engine building enterprise.
In 1908, it became the cornerstone in William Durant's founding of General Motors Corporation, and since then Buick has been one of GM's largest divisions.
At the same time, Buick's status was forever defined as a premium brand, located one level below Cadillac, but more prestigious than Chevrolet and Pontiac.
In the 20s and 30s. Buick cars were in demand thanks to the reliable inline 6 and 8-cylinder OHV engines designed by David Buick.
On the eve of WWII, the company introduced such innovations as turn signals and a "through-wing", as well as two new body styles - the Sedanet 2-door fastback and the Estate Wagon wooden station wagon.
Since the end of the 40s. Buick hallmarks were front fender vents (VentiPorts) and a curved side chrome molding (Sweepspear).
Harley Earl's design studio made Buick models from the 50s. some of the brightest in the US market and has developed several futuristic concept cars based on them.
In the 60s. the modern Trishield emblem with red, silver and blue shields, derived from the Buick family coat of arms, was established.
The decade saw the introduction of the US's first mass-produced V6 engine, the debut of the Riviera luxury coupe, and the launch of the Gran Sport series of performance cars.
In the early 80s. the division experiments with turbocharging technology and achieves success in NASCAR racing.
In 1985, Buick's annual sales approached 1 million units, but then steadily declined due to the crisis in the American auto industry.
A new stage in the development of the brand began with the entry into the Chinese market in the late 90s.
Buick's popularity has skyrocketed in recent years, especially in China, where it already sells twice as many cars as it does in the US.
The brand is also present in Mexico, New Zealand and the Middle East, but is virtually unknown in Europe.
Today, Buick products are mainly in the entry-level luxury segment and compete with inexpensive models from Acura, Lexus, Infiniti and Volvo.