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In 1924 Sakichi Toyoda manufactured the first automatic loom called Toyoda. A few years later, the patent for the manufacture of looms was sold to a British company.
The money received from the sale Sakichi Toyoda invested in the development of a new direction of his company, the automotive industry.
The first car exported to other countries was the Toyota Crown, which was introduced to buyers in the United States in 1957.
In 1966, Toyota introduced a new compact model called the Corolla, which had a 1.1 liter engine and rear-wheel drive transmission.
The profit from sales of this model allowed Toyota to solve one of its main problems - the development of efficient and inexpensive power units, thanks to the purchase of a controlling stake in another Japanese brand Daihatsu.
In 1989, Toyota management, taking into account all the mistakes with the release of the Camry model, registered the Lexus trademark. It was Lexus who was able to prepare luxury versions of Toyota cars for the US market, having gained immense popularity.
And in 2011, Toyota, through subsidiaries, tried to expand its stake in Subaru from 5 to 35%, but the Japanese government blocked the deal, subject to antitrust laws.