The Infiniti, established in 1989, was originally intended to compete in the US premium car market, along with other brands like the Lexus and Acura, Japanese, European as well as BMW and Audi. And she was able to create a global network in a fairly small amount of time.
As part of the eastern commercial tsunami, the Infiniti swept through American soil at an astounding rate, but with a little force. Just born baby the Infiniti, screamed loud enough to be heard. The result is not very good advertising sales of the first model Q45 were pretty low. In an attempt to draw attention to their cars, the Infiniti used a series of commercials in Zen style, which, unfortunately, did not provide the car in the right light.
Nevertheless, the Infiniti has focused its resources on the second campaign and the production of top quality cars, which eventually paid off. Based on Nissan platforms, the majority of Infiniti models are processed, except for his last series, which includes sports G37 and the FX luxury SUV, which marked an attempt to brand to become a truly separate entity.
Regardless of whether there was a good strategy for the Infiniti, its machines were really worthy of attention. The Q45, for example, has 278 HP V8 engine, four-wheel drive and active suspension - all of these features are something new for this class of car. Carefully executed decoration of the car in the future give it a complete look.
Even the Infiniti badge hints at the fact that the company will develop the quality of products sold and will go far, and more specifically infinitely.
In addition to smart advertising and presentation of the product, the Infiniti sought to stay on top of ever since she became a sustainable brand. If we take into account the context of the market of cars of that time, the Infiniti has chosen the right strategy, considering that European markets have surpassed the traditional brands such as Lincoln and Cadillac.
In the early 1990s, Infiniti has released the second model, M30, which sold quite slow compared to Q45. However, by the mid-90's Infiniti released the QX4, a modified version of Nissan Pathfinder, with the result that the company became the first in the sale of luxury SUVs, immediately after specialized manufacturers such as Jeep and Land Rover.
After overcoming a series of poor sales, due to the insufficient development of the model, and with the wrong demographic purposefulness, the Infiniti was drawing to expand. Just as Hyundai, Infiniti is focused on developing a new range of cars, which ultimately ensure the survival of the brand. The company has entered a new stage for himself in 2003 with the release of G35 models prior to the G37, which differed from all previously created by Infiniti.
Now the brand makes its way through European markets. Since its founding, the company has grown incredibly, and now includes 230 dealers in 15 countries around the world. Its activity has increased exponentially, stretching from Mexico to Russia and from Ukraine to China and Taiwan. Like most Japanese automakers, Infinti consistently stressed the importance of technological improvements. Among the latest innovations are the paint, is recovering from scratches (ASAP), and the Around View, an optical system that allows the driver to see the full image of the vehicle surroundings.