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Chevrolet cars coproration was founded in 1910.
Soon after Durant was forced out of GM's, he began to cooperate with Chevrolet, where he had previously worked in his racing team, the Buick, to regain lost popularity.
Headquartered Chevy was established in Detroit, and the newly formed brand was "christened" by getting his famous logo - "butterfly" in 1913.
There have been several hypotheses about how there was a logo design, two of which were the closest thing to a unanimous decision. One of the theories hinted that the logo was developed after Durant saw a poster in the French hotel and the second claimed that the "Butterfly" was in fact a stylized representation of the cross on the Swiss flag.
Only a few years later he showed Chevy SUV in its antiquated form - Suburban Carryall. With the possibility of sports riding on rough terrain, 8 seats and a weight of about 1.5 tons, he laid the foundation for the future Chevy SUV lineup.