Hyundai is South Korea's self-branded cars, created in 1960. Currently, as part of Hyundai Kia Automotive Group, the company has registered a steady growth over the past few decades, we have successfully entered the European and American markets. Assembly lines were constructed in such a way as to match the size of the company and to the plant in Ulsan was able to produce 1.6 mln. Units per year.
Founded Chung Ju Yung, born into a poor peasant family, Hyundai Motor Company has become the first Korean car manufacturer. Prerequisites for the establishment of the company was just awful, as in the postwar years in Korea, there were some politicians who said that it was better to import cars than to create a Korean brand.
With the onset of the 90s, fighting for the last breath, Hyundai «not enough air" on American soil. Rather than retreat, the company made a major investment in new developments and technologies. By the new millennium, the company has recovered as a maker of quality vehicles.
Sales again increased, and with them the customer confidence in Hyundai. A sudden change in consumer behavior is made possible by the elimination of all the worries about the reliability of the car due to the introduction of a 10-year warranty only to vehicles purchased in the United States. Since only a few companies able to surpass this, Hyundai has quickly won a place in the top 10 global vehicle manufacturers.
Hyundai currently operates in 193 countries, selling vehicles in approximately 5,000 stores and dealers. Sales have also contributed to the growth of the brand, which entered the top hundred most valuable brands in the world. Its recent history is closely linked to investments in technology and a wide advertising campaign. Undoubtedly, communication is one of the elements inherent in the Hyundai, best described their logo: a stylized «H» is actually a representation of two men (brand-customer) shaking hands.