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Audi - one of the most recognizable in the world of automobile brands. Today, this German company belongs to the car concern Volkswagen.
Automobile plant Audi Automobil-Werke began its work in 1909. The company was created after the departure of August Horch from the company Horch, at that time a fairly well-known automaker. And the company also inherited its company's name from this brand, or rather from its founder. In translation from German Horch means "listen", an approximate translation into Latin of this word - Audi.
The new name was needed due to the fact that August Horch had no right to use his name in the name, as it was already associated with a well-known brand of cars. After a court decision on this matter, in 1910, the factory, originally called Horch Automobil-Werke, was named Audi Automobil-Werke.
Audi cars quickly become popular all over the world, one of the reasons was that they actively and effectively participated in automobile racing.
After the First World War, the enterprise faced significant difficulties, in 1920 it was abandoned by the founder, August Horch. Subsequently, it was decided to create a new company, by combining the efforts of several manufacturers. The famous four Audi rings appeared in 1932, when four companies merged - Audi, Horch, DKW and Wanderer into one, which was named Auto Union AG. The company became quite successful and developed until the Second World War, when all production was transferred to military rails, and later most of the production capacity was bombed.
During the postwar years, production was restored and the development and production of many models of cars became very popular, including the famous Audi Quattro car, which put Audi on a par with the leading automakers. In 1958, the company becomes the property of Daimler-Benz AG. And in 1964 became part of the Volkswagen concern.
Today cars under the brand Audi are produced in factories in nine countries of the world. In 2014, this brand produced 1.8 million cars. At the moment, the brand value, according to Forbes, is $ 12.8 billion.