This is now a world-famous company was born in 1910 by the court. Considered the case of the charge, August Horch  his former colleagues from the company Horch. As a result of disagreements with partners wayward Horch was forced out of his own firm, which he founded in Zwickau in 1899. After some time, he created in the same city as a new company, of course, giving it its name. Short-lived in a small town two firms with the same name: the second court decision was given a new name Audi, which in Latin means the same thing that Horch in German - "listen".

The first Audi was equipped with a 4-cylinder engine in 2612 cm3, similar to the previous design Horch, he created the firm Horch. But soon it was followed by new engines working volume in 3562, 4680 and 5720 cm3. All were so-called balanced valves: intake was lower, and the exhaust is strictly over it "upside down."

1910-1920 The first car Audi

In early 1909, after a legal dispute with the first plant Horch-Werke, August Horch renamed its second car plant in Audi Automobil-Werke. In mid-1910 the market has been released his first car Audi. This car had a 2.6 liter four-cylinder engine producing 22 hp

1920-1930 The new Audi trademark

In 1920 Audi Automobil-Werke AG has introduced a new trademark Audi. In accordance with the fashionable while business style, stroke Luciana Bernhard succeeded decorated with vignettes logo Audi. Now a new logo (gold letters on a blue background in an oval) decorated radiators cars Audi. When in 1965 the first Audi postwar period came on the market, it was precisely this trademark on the right front fender and rear. With the launch of the production line NSU in 1977 as an additional brand logo was introduced font mark Audi's red-brown oval. Since 1982, the company is also decorated oval and side surfaces of the wings cars. In October 1994, the oval Audi logo was changed to a combination of four rings and font sign made now red.