The Japanese car manufacturer Toyota in 2003, creates a new division in the US Scion, producing new cars in America's youth use.
The company has introduced three new models to its launch vehicles. xB hatchback model has a body, set up in the base of Toyota Corolla Rumion. In Japan, this car is in the lead as the bB. tC-engine coupé is equipped with 2.4-liter direct from the Toyota Camry, and the development takes place on the basis of Toyota Avensis. xD is the "native" brother Toyota ist.
On this basis all the cars the company completed with a fixed system Scion for sale and is affordable. The average price was 17,000 dollars. Unfortunately, the implementation is not sufficiently successful, as compared with other brands.
All customers who prefer this brand are really fashionable. Of the total number of buyers bought 70% of the first car Toyota. More than 11% Scion vehicles were sold in 2006 compared with 2005. the second generation of cars went on sale in 2007 - Model xB. US Union analyzed more than 27 brands of cars that guarantee reliability and quality. And the first place in the statistics Consumers Union received the Scion.